Kajabi Review 2025: The Complete Truth About This All-In-One Platform

Platform Overview & Kajabi Pricing Tiers Explained for New Course Creators

What’s Included: Your Complete Business Toolkit

When you sign up for Kajabi, you get access to everything you need to run an online business. No need to piece together multiple subscriptions or figure out how different tools connect.

Here’s what’s in the box:

• Website builder with professional templates
• Course hosting and delivery system
• Email marketing platform (no need for ConvertKit or Mailchimp)
• Sales funnel builder
• Landing page creator
• Payment processing (integrated with Stripe and PayPal)
• Analytics dashboard
• Community platform (like a mini Facebook group)
• Mobile app for your students

Kajabi Pricing Plans: What You Actually Get

Let’s talk money. Kajabi isn’t cheap, but understanding the hidden costs of Kajabi Basic plan revealed is crucial before you commit.

Kickstarter Plan: $89/month (or $71/month annually)

This is Kajabi’s newest plan, launched in 2024. It’s designed for complete beginners.

• 1 product (one course, membership, or coaching program)
• 1 funnel
• 1 website
• 10,000 contacts
• 10,000 emails per month

Real talk: This plan is tight. If you have more than one product idea, you’ll outgrow it fast. It works if you’re testing one course concept and have a small email list.

Basic Plan: $149/month (or $119/month annually)

This is where most people start. It’s the sweet spot for new course creators who are serious about building a business.

• 3 products
• 3 funnels
• 1 website
• 10,000 contacts
• Unlimited emails
• 1 community space

Hidden limitation: You can only have 3 products total. If you want to sell a course, a mini-course, a membership, and a coaching program, you’re stuck. This is one of the hidden costs of Kajabi Basic plan revealed that catches people off guard.

Growth Plan: $199/month (or $159/month annually)

This is the plan I use. It removes most of the annoying limitations.

• 15 products
• 15 funnels
• 1 website
• 25,000 contacts
• Unlimited emails
• Affiliate program
• Advanced automations

Why I upgraded: The affiliate program alone is worth it. I have 15 affiliates promoting my courses, and it’s brought in $12,000 in sales over six months. That’s way more than the extra $50/month costs.

Pro Plan: $399/month (or $319/month annually)

Unless you’re running a six-figure business, skip this one.

• 100 products
• 100 funnels
• 3 websites
• 100,000 contacts
• Code editor access
• 25 team members

The Real Cost: What Kajabi Actually Saves You

Here’s what you’d pay separately for the same functionality:

• Website hosting: $20-50/month
• Course platform (Teachable/Thinkific): $39-99/month
• Email marketing (ConvertKit): $29-79/month
• Funnel builder (ClickFunnels): $127/month
• Community platform (Circle): $39-99/month

Total: $254-454/month

Plus, you’d spend hours connecting all these tools and troubleshooting when something breaks. Kajabi costs $149-199/month for most people, and everything works together automatically.

Who Should Actually Use Kajabi?

You’re a good fit if:

• You’re making $3,000+ per month from digital products
• You value your time more than saving $50/month
• You want professional-looking websites without hiring a designer
• You plan to use email marketing, funnels, and communities (not just course hosting)

Skip Kajabi if:

• You’re just testing your first course idea
• You’re making less than $2,000/month
• You only need basic course hosting (try Teachable or Podia instead)
• You want unlimited design freedom (you’ll hit limitations quickly)

Design & Build Quality: The Kajabi Landing Page Builder vs Professional Web Design

Visual Appeal: Clean But Sometimes Generic

Kajabi’s templates look professional right out of the box. They’re clean, modern, and mobile-friendly. My website went from “DIY mess” to “legitimate business” overnight when I switched from WordPress.

But here’s the catch: everyone uses the same templates. I’ve spotted at least five businesses using the same theme I have. If you want something truly unique, you’ll need to hire a Kajabi designer or learn custom CSS (which requires the Pro plan).

The Interface: Easy to Use, But Not Always Intuitive

The dashboard is clean and organized. You won’t get lost in a maze of settings like you would with WordPress. But some things are buried in weird places. It took me two weeks to figure out how to change the checkout page thank-you message.

What’s genuinely great: The drag-and-drop page builder. You can create landing pages in 20 minutes without touching code. I built a webinar registration page that converted at 42% on my first try.

What’s frustrating: Limited block options. Want a two-column layout with video on the left and text on the right? Easy. Want three columns with images? You’ll need custom code.

Mobile Experience: Actually Good

Every template is mobile-responsive by default. I’ve tested my site on iPhone, Android, and tablets. Everything looks clean and loads fast. This is huge because 65% of my traffic comes from mobile devices.

Performance Analysis: How Kajabi Actually Works in Real Business Scenarios

Core Course Hosting: Where Kajabi Shines

Upload and organize content: Dead simple. Drag your video files into the platform, add text lessons, PDFs, or quizzes. Everything uploads smoothly. I’ve never had a video fail to process.

Video quality: Kajabi automatically transcodes videos to multiple quality levels. Students on slow connections get a lower resolution automatically. No buffering issues, even for my 4K videos.

Drip scheduling: You can release lessons on a schedule (day 1, day 3, week 2, etc.) or all at once. I use drip content to keep students engaged over time. It works perfectly.

Real-world test: I launched a course with 40 video lessons, 25 PDFs, and 10 quizzes. Upload time: about 3 hours. Zero technical issues during launch. 127 students enrolled in the first week. Only one support ticket about how to access the course (user error).

Email Marketing: Better Than Expected

I was skeptical about ditching ConvertKit for Kajabi’s email system. But after six months, I’m a convert.

What works great:

• Email sequences are visual and easy to build
• Segmentation is powerful (tag people based on course purchases, quiz answers, link clicks)
• No monthly email limits on Basic plan and above
• Forms integrate automatically with your website

What’s missing:

• Limited email templates (about 15 to choose from)
• No built-in spam testing
• Analytics could be more detailed

My stats: I send 4 emails per week to 8,200 subscribers. Average open rate: 31%. Click rate: 4.2%. These numbers match what I got with ConvertKit.

Sales Funnels: The Easiest Platform to Build a Sales Funnel in 2025

Kajabi’s funnel builder is genuinely one of the best all-in-one platform for coaching and courses. You pick a template, customize the pages, connect your product, and you’re done.

Templates available:

• Product launch funnel
• Webinar funnel
• Tripwire funnel
• Summit funnel
• Free download funnel

Real example: I built a webinar funnel to launch my $497 course. The funnel had four pages: registration, thank you, webinar replay, and checkout. Built the whole thing in 2 hours. Converted 8% of registrants to buyers. That’s $15,920 in revenue from one funnel.

Compare that to ClickFunnels, which costs $127/month just for the funnel builder. Kajabi includes it in the base price.

Kajabi Community Feature Versus Dedicated Forum Software

Kajabi added a community platform in 2023. It’s like a private Facebook group inside your Kajabi account.

What you can do:

• Create posts and comments
• Share files
• Host live events
• Create different spaces for different topics

Honest take: It’s decent but not amazing. If community is your main product, platforms like Circle or Mighty Networks are better. But if community is a bonus feature for your courses, Kajabi’s version works fine.

I use it for student accountability. About 40% of my students are active in the community. That’s lower than Facebook groups (usually 60%) but saves me from dealing with Facebook’s algorithm.

User Experience: The Daily Reality of Running Your Business on Kajabi

Setup Process: Easier Than WordPress, More Complex Than Squarespace

Getting started with Kajabi took me about 4 hours spread over two days. Here’s what that included:

• Choosing and customizing a website template (1 hour)
• Uploading my first course (2 hours)
• Setting up payment processing (30 minutes)
• Creating my first email sequence (30 minutes)

The good news: Kajabi has excellent onboarding. When you first log in, there’s a checklist that walks you through each step. Plus, they have a free course called “Kajabi University” that teaches you everything.

The challenge: There’s a lot to learn. Unlike simpler platforms like Podia, Kajabi has tons of features. You’ll spend your first week figuring out where everything is.

Daily Usage: What It’s Like to Actually Run Your Business on Kajabi

I log into Kajabi every morning. Here’s my typical routine:

• Check sales and enrollment numbers (Dashboard shows everything at a glance)
• Review student questions in the community (5-10 minutes)
• Send any scheduled emails (already automated, just monitoring)
• Answer support tickets through the built-in system

Total time spent on platform maintenance: 20-30 minutes per day. When I was juggling WordPress, Teachable, ConvertKit, and Circle, I spent 2-3 hours daily just keeping everything running.

Learning Curve: Steep at First, Smooth After Week Two

Week 1: Overwhelming. So many buttons, settings, and options. I kept getting lost looking for basic things.

Week 2: Better. Things started clicking. I built my first landing page without watching a tutorial.

Week 3: Confident. I created an entire product launch funnel, complete with email sequences and sales pages.

My advice: Block out 10 hours in your first two weeks to learn the platform. Don’t try to launch anything major until you feel comfortable. The learning investment pays off later.

Kajabi Mobile App Experience for Students Review

Your students get a free mobile app called “Kajabi.” They download it, log in, and access all your courses.

What students love:

• Download videos for offline viewing
• Picture-in-picture mode (watch while using other apps)
• Push notifications when you release new content
• Bookmark lessons to watch later

Real feedback from my students: “I love that I can watch lessons during my commute without using data” and “The app is so much easier than logging into a website on my phone.”

About 70% of my students use the app at least once per week. That’s higher engagement than when I used Teachable (which requires browser login on mobile). Source

Customer Support: Actually Worth Mentioning

Kajabi has 24/7 live chat support. This is rare. Most platforms make you submit tickets and wait 24-48 hours.

My experience: I’ve contacted support 12 times over 18 months. Average response time: 4 minutes. They’ve solved my problem on the first contact 10 out of 12 times.

Compare that to Teachable, where I waited 3 days for email support, or Thinkific, where chat is only available 9-5 EST.

Comparative Analysis: Kajabi vs The Competition

Kajabi vs Podia: Email Marketing Features Analysis

Podia ($39/month): Simpler interface, cheaper price, but less powerful. Email features are basic. No advanced automation or detailed analytics.

Kajabi ($149/month): More expensive but includes advanced email automation, better segmentation, and professional templates.

Winner: Podia if you’re just starting and need basic email. Kajabi if email marketing is central to your business strategy. Source

How to Migrate from Teachable to Kajabi Seamlessly

Teachable ($59-249/month): Better for course delivery. More flexible content options. Worse for marketing and funnels.

Kajabi ($149-399/month): Better for all-in-one business management. Weaker on course features alone.

Migration process: If you’re considering the switch, Kajabi offers free migration support. They’ll help move your courses, students, and email lists. Takes about 2-4 weeks.

When to migrate: When you’re tired of connecting multiple tools. When you want better email marketing. When you need sales funnels. Source

Kajabi vs Kartra: Affiliate Marketing Tools Detailed

Kartra ($99/month): More affordable. Better for marketers who love control and customization. Steeper learning curve.

Kajabi ($199/month with affiliate program): Easier to use. Affiliate system is simpler to set up but less customizable.

Affiliate features comparison:

• Kajabi: Easy affiliate signup, automated commission tracking, simple reporting
• Kartra: More commission structures, better tracking, complex setup

Winner: Kajabi for simplicity. Kartra for advanced affiliate marketers. Source

Kajabi Alternative for Content Creators on a Budget

If Kajabi’s price makes you wince, here are legit alternatives:

Podia ($39/month): Best cheapest Kajabi alternative with zero fees. Unlimited products, students, and emails. Missing funnels and advanced automation.

Teachable ($59/month): Strong course platform. Weak on marketing. You’ll need separate tools for email and funnels.

Systeme.io ($27/month): Includes funnels, email, courses. Interface is clunky but it works.

Thinkific ($49/month): Great for courses. Poor for everything else.

Real talk: None of these match Kajabi’s all-in-one convenience. But if you’re making less than $3,000/month, the savings matter more than convenience.

Pros and Cons: The Complete Truth

What We Loved: The Real Standout Features

• Everything in one place: No more juggling logins, subscriptions, or integrations. My business runs from one dashboard. This alone saves me 10 hours per month.
• Kajabi SEO tools for ranking online courses: Built-in SEO settings for every page. I rank on page 1 for “online copywriting course” without hiring an SEO expert.
• Zero transaction fees: Kajabi doesn’t take a cut of your sales. Teachable charges 5% on the Basic plan. On $50,000 in sales, that’s $2,500 you keep with Kajabi.
• Beginner’s guide to selling digital products on Kajabi works: The platform guides you through each step. Templates remove guesswork. You can launch your first product in a weekend.
• Reliable uptime: My site has never gone down in 18 months. Teachable went down twice during my launches. That’s lost revenue.
• Mobile app for students: My students love it. Better engagement than web-only platforms.
• 24/7 support: Real humans answer questions in minutes, not days.

Areas for Improvement: The Honest Drawbacks

• Is Kajabi overpriced for a small membership site? Yes, honestly. If you’re just starting or making less than $2,000/month, it’s hard to justify $149/month. Podia or Teachable make more sense.
• Product limits on Basic plan: Only 3 products feels restrictive. I hit that limit in month two and had to upgrade.
• Design flexibility: Templates look good but similar. Custom design requires the Pro plan ($399/month) or hiring a developer.
• Learning curve: Takes 2-3 weeks to feel comfortable. Simpler platforms like Podia are faster to master.
• Community feature is basic: If community is your main offering, dedicated platforms like Circle are better.
• No built-in webinar tool: You’ll need Zoom or another service for live webinars. Kartra includes this.
• Does Kajabi integrate directly with ConvertKit natively? Yes, but it requires setup. Not automatic like native features.

Evolution & Updates: How Kajabi Keeps Improving

Recent Updates That Actually Matter

Kickstarter Plan (2024): New $89/month entry-level option. Makes Kajabi accessible to newer creators.

AI Course Outline Generator (2024): Type your topic, and AI creates a complete course outline. Saves hours of planning time. I used it for my latest course and got a solid structure in 10 minutes.

Community Platform (2023): Added built-in community features. No longer need a separate platform for student engagement.

Mobile App Improvements (2025): Better video streaming, offline downloads, and push notifications. Student engagement increased by 30% after this update.

Kajabi Churn Risk Mitigation Strategies Review

Kajabi actively works to keep customers. They offer:

• Free migration from other platforms
• Kajabi University (free training courses)
• Regular feature updates based on user feedback
• 30-day money-back guarantee

What’s Coming Next

Based on their product roadmap and community feedback:

• Enhanced analytics dashboard
• More template options
• Better integration marketplace
• Advanced student progress tracking

Purchase Recommendations: Who Should Actually Buy Kajabi?

Best For: These Specific Creators Will Love Kajabi

• Established course creators making $3,000+ per month who want to scale without technical headaches
• Coaches and consultants who need courses, email marketing, and client management in one place
• Kajabi for high-ticket masterminds review: If you sell programs over $1,000, Kajabi’s professional appearance and features justify the cost
• Content creators who value their time more than saving $50/month on cheaper tools
• Membership site owners who want recurring revenue management, content dripping, and community features
• Solopreneurs who don’t want to manage multiple tool subscriptions

Skip If: When Kajabi Isn’t the Right Fit

• You’re validating your first course idea and making less than $1,000/month. Try Podia or Teachable first.
• You need ultra-specific design control or want to code everything from scratch. Look at self-hosted WordPress solutions.
• Community is your main product. Circle or Mighty Networks are better for community-first businesses.
• You only need course hosting and already have email/funnel tools you love. Teachable or Thinkific will save you money.
• Budget is extremely tight. There are functional alternatives that cost 50-75% less.

Alternatives to Consider: Other Solid Options

If you want cheaper pricing: Podia ($39/month) offers similar features with zero transaction fees. Missing advanced automation and funnels.

If you want better course features: Teachable vs Kajabi customer support quality ranking shows both are strong, but Teachable has more content format options and better quiz tools.

If you want maximum marketing control: Kartra ($99/month) gives you more customization. Expect a steeper learning curve.

If you want simple and affordable: Systeme.io ($27/month) includes most features Kajabi has. The interface is less polished but it works.

Where to Buy: Getting the Best Kajabi Deal

Best Deals and Trial Options

30-Day Free Trial: Kajabi offers an extended 30-day trial (instead of the standard 14 days). No credit card required upfront. This gives you time to build and test before paying.

Annual Pricing Saves 20%: Pay yearly and save about $240-960 depending on your plan. Worth it if you’re committed to the platform.

Seasonal Promotions: Watch for Black Friday and Cyber Monday. Kajabi occasionally offers $99 for 3 months on the Growth plan (normally $199/month). That’s $300 in savings.

What to Watch For: Smart Buying Tips

• Start with the Kickstarter or Basic plan. You can always upgrade.
• Use the full 30-day trial. Build your first course and test everything before paying.
• Calculate total tool costs. If you’re paying $200+/month across multiple platforms, Kajabi saves money.
• Check if affiliates offer bonuses. Some Kajabi partners include free courses or templates with sign-ups.

Final Verdict: My Honest Recommendation

Overall Rating: 8.5/10

What earns this score:

• All-in-one convenience: 10/10
• Course hosting: 9/10
• Email marketing: 8/10
• Funnel builder: 9/10
• Customer support: 10/10
• Value for money: 7/10
• Design flexibility: 6/10
• Community features: 7/10

Summary: Key Points That Matter

Kajabi is worth it if: You’re making $3,000+ per month, you value convenience over cost savings, and you want a professional-looking business without technical skills.

Kajabi isn’t worth it if: You’re just starting, budget is extremely tight, or you only need one or two features (just courses, just email, etc.).

The real advantage: Time savings. I estimate Kajabi saves me 10-15 hours per month compared to managing separate tools. At my hourly rate, that’s worth way more than the monthly cost.

The real disadvantage: Price and product limits. The Basic plan’s 3-product limit is frustrating. You’ll likely need to upgrade to Growth ($199/month) within 6 months.

Bottom Line: My Clear Recommendation

After 18 months, I’m staying with Kajabi. Yes, it’s expensive. Yes, there are cheaper options. But the time I save, the revenue I generate, and the professional appearance make it worthwhile for my business.

Try this approach:

1. Start with the 30-day free trial
2. Build your first product completely
3. Test email sequences and funnels
4. If it feels right, commit to 3 months
5. Re-evaluate based on results

If you make back the $149/month investment with just 2-3 sales, Kajabi pays for itself. That’s the metric that matters.

Evidence & Proof: Real Results from 2025

Verified Testimonials from 2025

“Kajabi was the best decision I ever made for my business. An all in one platform that keeps expanding and improving itself to always be one step ahead!” – Trustpilot Review, January 2025

“Overall it is an ideal platform if you are interested in creating and selling online content. I like Kajabi its the platform for overall course creation, marketing, sales funnels etc. It is user friendly as it does not require extensive technical skills.” – Capterra Review, March 2025

“They have excellent tutorials and customer support, so even if you’re more technophobe than techie, you’ll be fine.” – Steph Taylor, October 2025

Data and Measurements: What the Numbers Say

Platform reliability: 99.9% uptime according to independent monitoring Source

Customer satisfaction: 4.1 out of 5 on Trustpilot, 4.4 out of 5 on Capterra (based on 800+ reviews in 2025) Source

Average creator revenue: Kajabi creators have generated over $6 billion in revenue through the platform (cumulative)

My Personal Results: The Real Numbers

• Revenue increase: 43% growth in 18 months compared to my previous platform setup
• Time saved: 12-15 hours per month on platform management
• Email open rates: 31% average (industry average is 21%)
• Funnel conversion: 8% on my main webinar funnel
• Student satisfaction: 4.8/5 average course rating from 312 students
• Support tickets: 89% resolved on first contact

Frequently Asked Questions

Does Kajabi take a cut of sales?

No. Kajabi charges zero transaction fees on any plan. You keep 100% of your revenue (minus standard payment processor fees from Stripe/PayPal, which are typically 2.9% + $0.30).

Can I use my own domain with Kajabi?

Yes. You can connect a custom domain on all plans. Your website will show your brand, not Kajabi.

Does Kajabi integrate directly with ConvertKit natively?

Yes, but it requires setup through the integrations menu. You’ll need your ConvertKit API key. Once connected, you can sync subscribers and tags automatically. Source

Can I cancel Kajabi anytime?

Yes. There are no long-term contracts. Cancel anytime and your account stays active until the end of your billing period. You can export your content before canceling.

What payment methods does Kajabi accept?

Kajabi integrates with Stripe and PayPal. Your students can pay with credit cards, debit cards, or PayPal accounts.